REN Clean Skin Care is an English cosmetic brand created 20 years ago with the mission of developing products that are good for the skin and the planet. In 2018, we accompanied the brand during the launch of their French e-shop through a campaign of local micro-influencers. We collaborated with the agency YKONE for the curation and management of influencers and were responsible for the creation of photo and editorial content that would nourish both the influencers' Instagram, REN's Instagram, and an ambassador/editorial part of the e-shop, in order to create a very strong link between the community and the brand's website.