PUMA

RIDER

Client : PUMA

Expertises : Art Direction, Concept, Photos, Films, Production.

Agency : Monument

To accompany the release of the new French sneaker Puma Rider, @PumaFrance asked us to set up the local campaign with their new ambassador: French rapper @plk. To create a playful "play on" campaign in PLK's image, we decided to work with his friends and close associates. Mister Fifou took charge of the shoot, and the duo Original Kids delivered an ultra impactful video. The social content was then deployed by Puma and @courir on digital and in-store.