My name is Antoine Coucoureux, and I've been immersed in the fashion industry since I was 16 years old. Today, I'm a French photographer and brand lead based in Paris. 

I began my career as an Art Director at BETC Paris, where I developed strong expertise in advertising and brand development. In 2025, I co-founded Monument agency, serving as Creative Director and working with major brands including Puma, Courir, Club Med, and Ricard.

My focus has been creating inspiring universes specifically designed for new generation, crafting engaging narratives that resonate with these audiences.

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Parallel to my advertising career, I co-founded the fashion brand Club Pétanque with a childhood friend. Since 2014, we've developed collections and collaborated with renowned brands such as Obut, Duralex, Saint James, Jules, and Zara.

"My photographic vision blends spontaneity with particular attention to art direction."

My journey into photography began in 2014 during my first solo trip to NYC. I borrowed a camera from a creative at BETC and spent a week capturing daily life and locals in Manhattan's streets. This spontaneous exploration evolved into a passion, opening doors to a new creative universe that I continue to explore and develop.

Today, I work with fashion, sports, and lifestyle brands, developing campaigns and engaging social media content. My photographic vision blends spontaneity with particular attention to art direction. I consistently strive to maximize the visual impact of each image, bringing together my experience in advertising with my aesthetic sensibilities.