PUMA

X MARKET

Client : PUMA

Expertises : Art direction • Production • Customization set-up

Agency : Monument

We accompanied Puma Europe in the launch of their collaboration with the label Chinatown Market at Foot Locker. We created and produced an ultra-immersive 40m2 set-up including a content creation studio, a t-shirt customization workshop, and a collection presentation area. The public, press, and influencers all left with a live-customized t-shirt, allowing everyone to express their creativity.