PUMA

MAYU

Client : PUMA

Expertises : Art direction & Storytelling • Photo shoot • Production of the in-store corner • Artist partnership • Influence relay

Agency : Monument

On the occasion of the launch of the Puma Suede Mayu Fashion Week edition, Puma Europe called on us to: • Create a storytelling around the product • Produce a European campaign with 2 Parisian creative talents matching the DNA of the sneaker • Define and produce 2 activations reinforcing the storytelling in 2 Foot Locker stores with the artists of the campaign and partners: • A Glam Bar offering a nails & makeup experience • Setting up an Influence relay through a partnership with 6 Instagram and Tik Tok influencers.