PUMA

MOTORSPORT

Client : PUMA

Expertises : Event production, Custom product, Art direction, Design.

Agency : Monument

On the occasion of the release of the new Puma Motorsport collection, we accompanied Puma to assert its position as a leader in the racing trend. We transformed the press day into an immersive event organized in a secret parking lot in the center of Paris. The press and influencers were invited to discover the new collection and from 8pm we organized a private concert with rappers @dimehtodo and @yl_officiel.