Expertises : Art Direction, Production, Media Partnership, Merch.

Agency : Monument

Lacoste has created a limited edition capsule collection with Golf Le Fleur, the brand of rapper Tyler the Creator. For the launch in Paris, we created an ultra-colorful pop-up store linked to the collection and completely immersive in the Starcow Woman boutique. We deployed a 360° strategy around the pop-up: content creation, PR relays, event planning, and client gifts.