Type: Creative research

Taking its name from the Italian word for 'monster', PUMA brings back the Mostro from its archives. First launched in 1999, the unconventional low-profile silhouette is a diverse blend of racing-style spikes and surf shoes. Today, we're bringing it back identical to its more aggressive version with slightly longer spikes.

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That's why I developed a universe charged with tension where we are captivated by the style of "anonymous" individuals in the street. Their animal instinct senses a hidden presence that lurks in the distance. Will they manage to discover the eyes following their every movement?

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Photographs shot by me. Film generated by AI based on the images / Stylist : @anaiskevorkian / Models : @ashleymshan and @catiminil / Special thanks to @besideskimchi @and @Lowlo_k