PUMA

X DCNTD 

Client : Puma

Expertises : Art direction & storytelling, photo shoot.

Agency : Monument

For the collaboration between PUMA and DCNTD, we accompanied PUMA and its ambassador Booba in the launch of their first minimalist and timeless collection. In order to create a storytelling around the product for the campaign, we created an enigmatic universe in brushed glass that immerses the viewer, inspired by the sole. The visual play was based on varying degrees of transparency to create a premium universe in an enigmatic atmosphere.