Agency : Monument

We presented the FR campaign for the timeless 574 pair, through new makers. By staging the artist @Dimitrizegboro in his creative universe, inspired by textiles and textures, we created an authentic atmosphere that characterizes the "craftsmanship" DNA of New Balance. Changing the world by drawing inspiration from the past, remaining timeless, and valuing the quality of craftsmanship are the keywords of this campaign. It was then relayed digitally and in retail throughout the COURIR store network.