LE MINOR

BRANDING

Client : LE MINOR

Expertises : Strategy/Platform Copywriting Artistic Direction

Agency : Monument

Le Minor, a Breton brand of French-made marine sweaters and striped shirts, was acquired in 2018 by the duo of thirty-somethings Jérôme Permingeat and Sylvain Flet. Together, we modernized the identity of the century-old brand and prepared for its return to France. More than just a logo redesign, we clarified the historical mission of the Breton brand by highlighting its industrial history and love for French manufacturing.