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COLUMBIA
24H OUTDOOR
Client : COLUMBIA
Expertises : Concept, Production, Art direction, Event In Store
Agency : Monument
We created the 24H Outdoor activation for Columbia at Citadium Caumartin, which took place in two stages. 1 - First, we organized a meeting with the creator Djsili and his community at Citadium, with over 500 people present and the chance to win a 24-hour outdoor trip. 2 - We took the 5 winners of the draw to spend 24 hours in the middle of the forest. The program included foraging for edible plants, setting up camp, a forest trek, and a survival course. Discover the result here!

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